The benefits of SEO audits and analytics tools come together to provide a comprehensive understanding of your website’s health, to make it possible to find new areas for growth, and to be able to monitor the effectiveness of your optimization strategies. The core elements listed below form the basis of a successful analysis of search performance.
Website SEO Audit
A website SEO audit checks your site’s overall structure, performance, and technology condition. It helps to discover the issues that affect the ranking, the amount of public visibility, and the user’s online experience.
Key components include:
- Technical health check (speed, responsiveness, indexing)
- Detecting broken links, redirection problems, and crawl errors
- Looking at meta tags, headers, and the text on the page
- Examining the internal linking system
- Identifying duplicate content and thin content situations
- Studying site structure for proper navigation
A thorough SEO audit uncovers which areas must be worked on for the search engines to easily crawl and index your site.
Competitor Analysis
Competitor analysis is a method of learning about other sites’ rankings and traffic strategies. It also shows the gaps you can fill and the ways to be better than the others.
Competitor analysis focuses on:
- their best keywords
- quality and origin of backlinks
- content and publishing plans
- site speed, user-friendliness, and layout
- placement of products, services, or features
To compete with others allows you to come up with stronger content, better optimization, and more effective ranking strategies.
Traffic & Keyword Analytics
Traffic and keyword analytics reveal the ways that users are discovering your site and the search terms that are bringing visible. while the drivers are not very different from each other
Key metrics to track include:
- Organic traffic increase
- Number of impressions and rates of clicks
- Most important keywords
- Pages that are gaining or losing traffic
- Signals from user experience (time spent on page, bounce rate)
With reference to the visibility of a website, there are a lot of actions that could be suggested. Activities like simply changing the layout and enhancing the readability of the page, are all part of the prescribed package.
Conversion Rate Optimization (CRO)
CRO is all about converting site visitors into customers, subscribers, and leads or improving users’ actions on your site.
Core CRO methods:
- Streamlining landing pages
- Placing attractive CTAs (Call-to-Actions)
- Making the whole web page more attractive and fluently readable
- Carrying out A/B tests to find out the winner version
- Speeding up and making mobile users comfortable on the site
- Minimizing e-commerce checkout obstacles
Good CRO makes sure that your traffic is not just increasing but also becoming more profitable and actionable.
Digital Target Marketing offers a broad range of online services from retail branding and shopping cart development, to email & mobile marketing. With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.