The operation of a digital marketing agency involves multitasking such as taking good care of the clients’ needs, adhering to deadlines, and handling the pressure of getting results. As a one example, a client might need local SEO services, but the agency might not be able to perform it because of either a lack of expertise or capacity. In such situation white label local SEO is a practical solution that benefits all parties involved.

Understanding White Label Local SEO

White label local SEO means that a company hires an external provider to deliver the local search optimization services while the agency (the company) is the one who is offering those services under his brand name. The provider deals with the optimization of the Google Business Profile, local citation, and so on, while the agency is selling to its clients the same services under his brand name.

The agency thus can offer more services without having to hire more people or train existing ones. The clients enjoy the local SEO services; i.e., the agency is the one who manages the account and maintains the brand name, while the white label provider is just a hidden helper.

How the Process Actually Works

The agency role is to find the client who is in need of local SEO, such as a dentist who would like to be the top result for “near me” searches or a plumber who wants to gain the highest position in his city’s searches.

The white label company will focus on the promotion of the client’s Google Business Profile, making sure that the NAP (name, address, phone number) information is the same on the directories, generating local citations, writing location focused content, and moderating customer reviews. They may additionally take care of the technical SEO by adding schema markup for local businesses and also use geo targeted keywords for the website.

During the whole operation, all the documentation, letters, and work items have the agency’s emblem and color themes. Your client interprets you as the one taking care of their campaign, so it is pretty much impossible that they would figure out that a different company is actually doing the bulk of the work.

The Business Benefits

This is indeed the equation that makes sense for agencies. You can give the clients all the local SEO services they need without increasing your expenses by hiring specialized staff, buying tools, or spending months studying local search algorithms. The money that you add to the white label provider’s services is your profit.

On the other hand, your clients are the winners here as well. They receive local SEO services that normally would cost too much if they decided to hire specialists straight away. Professionals taking care of their campaigns from the very beginning will bring them results in no time.

Making It Work for Your Agency

If agencies want to rejoice from the success of their white label local SEO they need to make the right choice of the partner they will collaborate with. Select companies who have not only been successful through local search but also work with transparency in reporting and communication that is similar to your agency’s way of communicating. Well established partnerships are so perfect that you, as an agency, will be able to convince your clients there is nobody else but your team.

If correctly managed, the white label local SEO will be a three way win: your agency generates more revenue, customers obtain professional services, and the relationships that drive your business continue to flourish.