At times, it might cross your mind to wonder how the Google crawler perceives your website. And just in case you want to make sure everything is alright, you might as well work through the process of seeing your site the way Googlebot sees it, so that you can spot SEO issues and resolve them. Moreover, with the help of Chrome Developer Tools, this is a very straightforward process.
Why This Matters for Your SEO Strategy
Basically, Googlebot is a robot that will come and check your website, and it may not necessarily see what you see if you are browsing your site. When there is a heavy use of JavaScript on your site or, for some reason, certain files are being blocked, then it is going to be quite a struggle for the robot to interpret your site. Consequently, the ranking of your website might drop significantly if the bot cannot see the main content.
The Quick Method Using Chrome DevTools
This operation can indeed be performed solely with Chrome, without the help of other tools. The F12 key or right-clicking on the page and choosing “Inspect” are the ways to easily open Chrome Developer Tools. Then, you hit the three dots in the Developer Tools window for the menu, after that, click on “More tools,” and finally select “Network conditions.”
At this point, you will click “Use browser default” in the User Agent section, and there select “Googlebot.” The page reloads, and your website is now displayed as if viewed by Googlebot. This is a very good time to evaluate what is visible to and what is blocked by the Googlebot. Moreover, you will have the opportunity to view the exact display of your page for the bot of Google.
What to Look For During Your Inspection
What can be more transparent than finding out that some images are missing, some CSS is not loaded correctly, or the loading of content is stalled somewhere? These signs can very well indicate that you are about to lose the battle for search engine visibility. In addition to that, you may want to check if the main menu or navigation of your site is correctly shown, since it is a vital part of internal linking and indirectly dictates how Google will comprehend your site architecture.
Taking Your Analysis Further
In case you require a more in-depth analysis of the problem, the URL Inspection tool in Google Search Console is an option worth considering together with the aforementioned method. This will allow you to have the results of the real browser testing as well as the official Google feedback regarding the index status of your pages. Some of your SEO tasks can be automated by including scheduled Googlebot perspective checks. When you run one test too many, your test results will often be the same, but it’s better to be safe than sorry. The main point is, detecting your site’s rendering problems at the earliest stage can be very helpful in protecting your rankings from sudden drops and ensuring that your content reaches its intended audience via search results.
